The universal and automatic association between brightness and positivity

Measuring individual differences in implicit cognition: The implicit association test.

Anthony G. Greenwald, Debbie E. McGhee, Jordan L. K. Schwartz · Journal of Personality and Social Psychology · 1998 · 9K citations

Construct.linear Mixed-effects Models, Behavioral Measurement, Individual Differences +16

Measuring individual differences in implicit cognition: The implicit association test.

Anthony G. Greenwald, Debbie E. McGhee, Jordan L. K. Schwartz · Journal of Personality and Social Psychology · 1998 · 8.4K citations

Behavioral Sciences, Cognitive Science, Behavioral Decision Making +14

Understanding and using the Implicit Association Test: I. An improved scoring algorithm.

Anthony G. Greenwald, Brian A. Nosek, Mahzarin R. Banaji · Journal of Personality and Social Psychology · 2003 · 5.7K citations

Engineering, Psychometrics, Social Sciences +16

Understanding and Using the Implicit Association Test: II. Method Variables and Construct Validity

Brian A. Nosek, Anthony G. Greenwald, Mahzarin R. Banaji · Personality and Social Psychology Bulletin · 2004 · 1.1K citations

Relative Strengths, Behavioral Sciences, Self-monitoring +15

Using the Implicit Association Test to measure self-esteem and self-concept.

Anthony G. Greenwald, Shelly Farnham · Journal of Personality and Social Psychology · 2000 · 1.1K citations

Social Psychology, Education, Psychometrics +19