Least cost influence propagation in (social) networks

Collective dynamics of ‘small-world’ networks

Duncan J. Watts, Steven H. Strogatz · Nature · 1998 · 43.2K citations

Engineering, Organization Studies, Sociology +14

Threshold Models of Collective Behavior

Mark Granovetter · American Journal of Sociology · 1978 · 6K citations · Full text

Social Sciences, Economics, Collective Behavior +14

Mining the network value of customers

Pedro Domingos, Matt Richardson · 2001 · 2.9K citations

Computing, Business Analytics, Marketing +10

The dynamics of viral marketing

Jure Leskovec, Lada A. Adamic, Bernardo A. Huberman · ACM Transactions on the Web · 2007 · 2.1K citations · Full text

Computing, Marketing, Marketing Management +15

Mining knowledge-sharing sites for viral marketing

Matthew Richardson, Pedro Domingos · 2002 · 1.6K citations

Computing, Marketing, Marketing Management +13