Modeling the psychological antecedents to tourists’ pro-sustainable behaviors: an application of the value-belief-norm model

Abstract

Adam C. Landona*, Kyle M. Woosnamb & B. Bynum Boleyba Illinois Natural History Survey, University of Illinois at Urbana-Champaign, Champaign, IL, USAb Warnell School of Forestry and Natural Resources, University of Georgia, Athens, GA, USAAdam C. Landon is a postdoctoral research associate with the Illinois Natural History Survey at the University of Illinois Urbana-Champaign. His research interests are primarily related to the human dimensions of natural resources, including environmental and conservation psychology.Kyle M. Woosnam is an associate professor within the Natural Resource Recreation and Tourism program at the University of Georgia. He conducts research focusing on community tourism, resident-tourist relationships and social-cultural impacts of tourism.B. Bynum Boley is an assistant professor of Natural Resources Recreation and Tourism within the Warnell School of Forestry and Natural Resources at the University of Georgia. His research focuses on sustainable tourism development and how the unique natural and cultural resources of communities can be protected, packaged and marketed to jointly increase sustainability, resident quality of life and a community's competitiveness as a tourism destination.