A model to measure sustainable development in the hotel industry: A comparative study

Abstract

Abstract Despite measurement difficulties, several studies have recognized the importance of corporate social responsibility (CSR) as a tool to promote sustainability. The aim of this paper is to design a model to measure the implementation of CSR practices in hotels in two well‐known tourist regions, namely the Algarve in Portugal and the Costa del Sol in Spain. To do this, a Delphi method was applied: 16 experts from the two regions were asked to quantify the desirability of implementing 32 CSR practices in three areas: environmental, social, and economic. As a result, a three‐dimensional model was constructed to provide a quantitative overview of the hotel industry's commitment to and preferences in implementing CSR practices. Despite the high level of consistency between the two groups, statistically significant differences were found in the priority assigned to four CSR practices.