A holistic approach to influence maximization in social networks: STORIE

The PageRank Citation Ranking : Bringing Order to the Web

Lawrence M. Page, Sergey Brin, Rajeev Motwani et al. · 1999 · 12.7K citations

Computing, Computer Science, Information Retrieval +15

Modularity and community structure in networks

M. E. J. Newman · Proceedings of the National Academy of Sciences · 2006 · 12.3K citations · Full text

Engineering, Bioinformatics, Complex Systems +14

A contribution to the mathematical theory of epidemics

W. O. Kermack, A. G. McKendrick · Proceedings of the Royal Society of London Series A Containing Papers of a Mathematical and Physical Character · 1927 · 12K citations · Full text

Veterinary Medicine, Infectious Diseases, Epidemiology +16

Maximizing the spread of influence through a social network

David Kempe, Jon Kleinberg, Éva Tardos · 2003 · 7.3K citations

Social Sciences, Marketing, Collective Behavior +16

Mining the network value of customers

Pedro Domingos, Matt Richardson · 2001 · 2.9K citations

Computing, Business Analytics, Marketing +10