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The relative persuasiveness of narrative versus non-narrative health messages in public health emergency communication: Evidence from a field experiment

Health CampaignsRisk CommunicationHealth Communication PhilosophyInterpersonal CommunicationCommunication StudyHealth CommunicationField ExperimentArtsManagementConversation AnalysisCommunication ResearchCommunicationHealth LiteracyPublic HealthRelative PersuasivenessPersuasionEmergency Communication