<i>Sparks Will Fly</i>: engineering creative script conflicts

Abstract

Scripts are often dismissed as the stuff of good movies and bad politics. They codify cultural experience so rigidly that they remove our freedom of choice and become the very antithesis of creativity. Yet, mental scripts have an important role to play in our understanding of creative behaviour, since a deliberate departure from an established script can produce results that are simultaneously novel and familiar, especially when others stick to the conventional script. Indeed, creative opportunities often arise at the overlapping boundaries of two scripts that antagonistically compete to mentally organise the same situation. This work explores the computational integration of competing scripts to generate creative friction in short texts that are surprising but meaningful. Our exploration considers conventional macro-scripts – ordered sequences of actions – and the less obvious micro-scripts that operate at even the lowest levels of language. For the former, we generate plots that squeeze two scripts into a single mini-narrative; for the latter, we generate ironic descriptions that use conflicting scripts to highlight the speaker's pragmatic insincerity. We show experimentally that verbal irony requires both kinds of scripts – macro and micro – to work together to reliably generate creative sparks from a speaker's subversive intent.