Demand and Supply Chain Management: a logistical challenge

Abstract

Consumers and industrial customers are demanding more and different products and services. The industry requires replenishment of small batches in high frequencies. The consumer asks for a broad assortment with fresh products, tenable qualities and short lead-times or direct deliverable. These developments in Business-to-Consumer (B2C) markets and Business to Business (B2B) markets can be illustrated by a number of different examples.