Location Recommendation for Enterprises by Multi-Source Urban Big Data Analysis

Abstract

Effective location recommendation is an important problem in both research and industry. Much research has focused on personalized recommendation for users. However, there are more uses such as site selection for firms and factories. In this study, we try to solve site selection problem by recommending some locations satisfying special requirements. There are many factors affecting it, including functions of architecture, building cost, pollution discharge etc. We focus on the specific site selection of meteorological observation stations in this paper with leveraging the factors of functions of architecture and building cost from multi-source urban big data. We consider not only recommending the locations that can provide more accurate prediction and cover more areas, but also minimizing the cost of building new stations. We design an extensible two-stage framework for the station placing including prediction model and recommendation model. It is very convenient for executives to add more real-life factors into our approach. We have some empirical findings and evaluate the proposed approach using the real meteorological data of Shaanxi province, China. Experiment results show the better performance of our approach than existing commonly used methods.