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ManagementInformation TechnologyManagement Information SystemsBusiness StrategyDigital TransformationTechnology StrategyAdoption MeasurementInnovation AdoptionTechnology AdoptionTechnology DiffusionAdoption ProcessDiffusion Of Information TechnologyDigital Technology AdoptionOrganizational Technology AdoptionTechnology Adoption Models
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations
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