Context collapse and privacy management: Diversity in Facebook friends increases online news reading and sharing

Abstract

Social media users are able to read, share, and discuss news online with other people coming from diverse contexts in their lives, including family members, co-workers, and friends. Past research has indicated that “context collapse” occurs when people must imagine and negotiate interacting with a large and diverse online audience. Using survey data from 771 US Internet users, we find that more context collapse in people’s Facebook friends is positively related to both sharing and reading news. Furthermore, reading news on Facebook mediates the relationship between context collapse and news sharing. Finally, privacy management moderates the relationship between reading and sharing news on Facebook, where people who are more open in their privacy management practices share more news.