Ethnography: An Alternative Evaluation Methodology

Abstract

This article discusses ethnographic evaluation for higher education institutions. Ethnography is defined as to what it can do, as explained within the context of institutions as distinct and separate cultures. Previous ethnographic evaluations used by educational institutions and policymakers are discussed. The article offers an alternative for understanding the epistemological underpinnings of qualitative and quantitative research by considering the different paradigms from which research strategies and tools come.