Research on Behavior Model of Rumor Maker Based on System Dynamics

Abstract

Laws of rumor makers’ behaviors are the root of curbing rumor and effective way to block rumor occurrence. Therefore, based on system dynamics model, this paper proposed the rumors behavior evolution model of rumor makers, aimed at discovering the laws of rumor makers’ behaviors to achieve rumors blocking. First, by refining the driving factors in disinformation behavior, we constructed causal diagram of disinformation behavior evolution; secondly, by means of causal diagram, we constructed stock-flow diagram for quantitative analysis; finally, simulation experiment was carried out by using Vensim Personal Learning Edition software (Vensim PLE). The results showed that negative attitude is a major factor in the occurrence of disinformation behavior; personal factors are more pronounced than the factors of social and government on the impact of disinformation propensity score.