From “Bibbid-Bobbidi-Boo” to Scrooge: an update and comparative analysis of the portrayal of older characters in recent Disney animated films

Abstract

Disney animated films continue to be a medium viewed by millions of young audiences across the world. As such, Disney content messages – which are often repeatedly viewed by children – and correlating implications should frequently be assessed. The objective for this investigation was to evaluate the portrayal of older adults in more recent Disney animated films (from 2004 to 2016) to provide both an update and comparative analysis to previous explorations. Results suggest comparable findings: we note a similarity in the overall negative portrayal of older characters in recent Disney animated films compared to previous films. Furthermore, we observed a decrease in “neutral” or general aging qualities, as well as a slight increase in the number of older adults depicted as “the villain.” Implications and observations are offered in efforts to improve ageist representations, particularly in a medium that is exceptionally prevalent in the lives of many young people.