Association Between Media Doses of the <i>Tips From Former Smokers</i> Campaign and Cessation Behaviors and Intentions to Quit Among Cigarette Smokers, 2012-2015

Abstract

The Tips campaign has had a substantial impact on cessation behaviors among U.S. adult smokers over time. These data support the continued use of graphic and/or emotional media campaigns that encourage smokers to quit to further reduce tobacco use in the United States.