Publication | Closed Access
Informality and Invisibility
44
Citations
33
References
2017
Year
Unknown Venue
EducationLocal MarketsCommunicationContemporary CultureCyber-geographyIntercom SystemExistentialismBusiness CommunicationLanguage StudiesDigital EconomyInformal EconomySocial IdentityMaterial CultureInternational CommunicationMarketingE-societyGlobalizationCultureSociologySocial RealityEthnographyPhysical SpaceInformal Institution
This paper explores how actors in local markets in the Global South adapt traditional communication technologies to successfully collaborate to sustain the markets and their business practices. Drawing on ethnographic observations at a local technology goods market in Bangalore, India, the study details the use of a landline telephone intercom system as the primary tool for business communication in the market. Through analyzing how the intercom system relates to informality and physical space, the paper argues that it bridges the formal with the informal, and helps facilitate informal business practices while also allowing them to remain hidden from the formal regulatory gaze of the state.
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