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“Green to be seen” and “brown to keep down”: Visibility moderates the effect of identity on pro-environmental behavior

Social IdentityBehavioral SciencesEnvironmental BehaviorSocial BehaviorSocial PsychologyEnvironmental PsychologySocial SciencesApplied Social PsychologyPro-environmental BehaviorSocial Identity TheorySocial CognitionPsychology