How Public Is My Private Life?

Abstract

Online dating services let users expand their dating pool beyond their social network and specify important characteristics of potential partners. To assess compatibility, users share personal information -- e.g., identifying details or sensitive opinions about sexual preferences or worldviews -- in profiles or in one-on-one communication. Thus, participating in online dating poses inherent privacy risks. How people reason about these privacy risks in modern online dating ecosystems has not been extensively studied. We present the results of a survey we designed to examine privacy-related risks, practices, and expectations of people who use or have used online dating, then delve deeper using semi-structured interviews. We additionally analyzed 400 Tinder profiles to explore how these issues manifest in practice. Our results reveal tensions between privacy and competing user values and goals, and we demonstrate how these results can inform future designs.