Successful Antecedents of Women Entrepreneurs: A Case of Underdeveloped Nation

Abstract

Abstract Women as the emergent economic power influence the shape of the global economy. For the prosperity of the nation, it is important that women should be involved in the job creation activities rather than providing with the job opportunities, as businesses are more time flexible than being an employee especially for women; where they are playing multiple roles at a time. In order to work on the efficiency and efficacy of the entire women, this paper studied the relationship between successful antecedent such as motivation, personality trait, creativity, access to finance, family factors and success of women entrepreneurial endeavors was being assessed. For this purpose data were collected from women entrepreneurs through a purposive sampling technique by using five likert scale questionnaire. Analysis of the study revealed that antecedents plays a positive role in the success of women entrepreneurial endeavors, however family support also appears to have a strong mediation effect on the success of women entrepreneurial endeavors but a negative value of beta indicates that women in under-developed society generally are not warmly encouraged by the family to opt for entrepreneurial endeavors. So, there is a need to work on this aspect in order to encourage other female participation in the economic growth.