Bringing Privacy into the Fold: Considerations for the Use of Social Media in Crisis Management

Abstract

This article presents findings from a European project on the Contribution of Social Media in Crisis management ( COSMIC ). While limited, the findings are based on desk‐based research and a stakeholder workshop. The authors find there are a number of inherent privacy‐related challenges to be considered, if those involved in crisis management activities are to optimally use social media. They analyse some applicable challenges such as surveillance, (unrestricted) collection and processing of personal and sensitive personal information, and key European legal provisions that apply, including the General Data Protection Regulation. In conclusion, the authors argue that if not appropriately addressed, these challenges may result not only in harms to individuals and society, but also in a loss of institutional reputation and trust.