A narrative approach: The possibilities for sport management

Abstract

This paper connects with practitioners and scholars in sport management regarding the utility of adopting narrative inquiry, and more specifically stories as a medium to re-present research findings. We map out the broad field of narrative inquiry and also discuss what features are required to constitute stories. Drawing from some sport management research undertaken on behalf of The English Football Association, we offer one story crafted to re-present data generated. We discuss the benefits and challenges of using stories as a means of data re-presentation. The paper concludes by offering our thoughts regarding the contributions stories make to research in sport management.