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Funders' positive affective reactions to entrepreneurs' crowdfunding pitches: The influence of perceived product creativity and entrepreneurial passion

Entrepreneurial InnovationEntrepreneurial PhenomenonCreativityManagementBusinessMotivationConsumer ResearchPositive Affective ReactionsPerceived Product CreativityEntrepreneurial MotivationEntrepreneurship ResearchEntrepreneurshipCrowdfundingMarketingEntrepreneurial Passion