Participatory market chain approach (PMCA): User guide.

Abstract

This manual describes the Participatory Market Chain Approach (PMCA), a new R&D method designed to stimulate innovation along market chains by enhancing stakeholder collaboration and trust.This method grew out of a joint effort made by different R&D organizations and projects (see list on the inside of the back cover), with the aim of finding new ways of intervening in market chains and improving poor farmers' livelihoods.