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What Digital Formats Do Consumers Prefer?
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1999
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Digital MarketingMedia StandardsCommunicationJournalismInteractive JournalismDocument EngineeringManagementMarkup LanguageOverwhelming PreferenceContent AnalysisUser ExperienceMarketingDigitizationTraditional NewspaperWeb Site FormatsDigitalizationDigital FormatsArtsDigital Nudging
This experimental study indicates an overwhelming preference for portable document viewer format over traditional newspaper and web site formats.