Publication | Closed Access
Fear-Arousing Persuasive Messages
262
Citations
62
References
1984
Year
Fear-arousing Persuasive MessagesRisk CommunicationBehavioral SciencesBehavioral Decision MakingInterpersonal CommunicationCommunication EffectsCommunication StudyFear AppealsManagementPersuasive TechnologyRhetoricCommunication ResearchCommunicationArtsCommunication Yearbook 8International Communication AssociationPersuasionAttitude Theory
(1984). Fear-Arousing Persuasive Messages. Annals of the International Communication Association: Vol. 8, Communication Yearbook 8, pp. 330-375.
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