Factors that influence consumers’ purchase intention of smart closets

Abstract

The current study incorporated the theory of planned behaviour to examine how various factors influence consumers’ purchase intention of smart closets. An online survey was conducted with 433 participants. The findings indicated that aesthetics was insignificant, function was important, while the key determinant of purchase intention was compatibility via attitude and social influence. To create a positive attitude, function and compatibility should be improved. To enhance social influence, compatibility and technology rapidly changing played key roles. Consumers’ confidence in using smart closets was increased as performance was higher, while it decreased as technology was rapidly moving. The current study, for the first time, indicated that fear of obsolescence is not always an unfavourable condition. Although rapidly changing technology impeded self-confidence in using smart closets, it also increased social influence, which in turn enhanced purchase intention.