Diffusion centrality: A paradigm to maximize spread in social networks

Birds of a Feather: Homophily in Social Networks

Miller McPherson, Lynn Smith‐Lovin, James M. Cook · Annual Review of Sociology · 2001 · 18.6K citations

Social Sciences, Social Psychology, Sociology +14

Centrality in social networks conceptual clarification

Linton C. Freeman · Social Networks · 1978 · 16.9K citations

Social Sciences, Sociology, Network Visualization +10

The anatomy of a large-scale hypertextual Web search engine

Sergey Brin, Lawrence M. Page · Computer Networks and ISDN Systems · 1998 · 16K citations

Computing, Computer Science, Information Technology +9

A Set of Measures of Centrality Based on Betweenness

Linton C. Freeman · Sociometry · 1977 · 10.2K citations

Natural Sciences, Communication, Mathematics +12

Maximizing the spread of influence through a social network

David Kempe, Jon Kleinberg, Éva Tardos · 2003 · 7.3K citations

Social Sciences, Marketing, Collective Behavior +16