MODELING PERCEIVED USEFULNESS ON ADOPTING ON LINEBANKING THROUGH THE TAM MODEL IN A CANADIANBANKING ENVIRONMENT

Abstract

Dr. Jean-Pierre Lévy Mangin is a professor at l’Université du Québec en Outaouais and he teaches in North American and European Universities. He holds two Ph.Ds and is specialized in marketing channels, marketing research, product segmentation, multivariate analysis and structural equation modeling.