Mobilization An International Quarterly · 2010 · 170 citations · 58 references
Social SciencesCommunicationSociologyDigital Political CommunicationPolitical ParticipationSocial MovementsActivismPolitical ActivismProtest MovementsProtest ParticipationSocial Movement ParticipationSocial Movement TheoryCommunication ChannelsDigital ActivismInternet-based Political MobilizationOnline Collective ActionOnline Political MobilizationOnline Protest ParticipationOrganizational EmbeddednessPolitical Participation Online
The study compares activists who use the Internet versus those who do not as an information channel for upcoming demonstrations. The authors use individual‑level data from nine protest demonstrations in Belgium to conduct this comparison. Online activists differ from offline ones in demographics, politics, network embeddedness, and motivation, and are mainly experienced, highly educated superactivists; digital communication expands mobilizing potential but also reinforces participation inequalities and may not sustain long‑term collective action or organizational continuity.
Using individual-level data of protest participants in nine different protest demonstrations in Belgium, this article compares activists using the Internet and activists not using the Internet as an information channel about an upcoming demonstration. We find that "online" and "offline" activists differ significantly in terms of sociodemographic and political backgrounds, formal network and organizational embeddedness, and, to some extent, motivational aspects. The findings suggest that using digital communication channels likely extends and narrows the mobilizing potential to a public of experienced, organizationally embedded activists. The Internet is principally used by "superactivists" who are experienced and highly educated, and, who simultaneously combine multiple engagements. The article then discusses these results in light of two focal problems: that the Internet reinforces participation inequalities, and that the Internet might prove insufficient for sustained collective action participation and the maintenance of future social movement organizations.
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