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Effective Public Relations

Glen M. Broom, Scott M. Cutlip · The Journal of the American Dental Association · 1967 · 971 citations · Full text

Public relations: Strategies and tactics

Dennis L. Wilcox · Public Relations Review · 1992 · 785 citations · Full text

Social Sciences, Communication, Communication Theory +6

Dialogic Engagement: Clarifying Foundational Concepts

Maureen Taylor, Michael L. Kent · Journal of Public Relations Research · 2014 · 688 citations

Social Sciences, Communication, Communication Theory +6

Rhetorical and critical approaches to public relations

Scott M. Cutlip, Dean Emeritus · Public Relations Review · 1993 · 272 citations

Humanities, Communication, Public Relations +13

Defining the ‘object’ of public relations research: A new starting point

Lee Edwards · Public Relations Inquiry · 2012 · 145 citations

Social Sciences, Communication, Communication Theory +5