A Multi-Level Model of Group Cognitive Style in Strategic Decision Making

Abstract

In this article we propose the group-level construct of group cognitive style. We then develop a multi-level model of strategic decision making that incorporates individual-level cognitive style, group cognitive style, and strategic decision making. In developing the concept of group cognitive style, we argue that just as individuals have a cognitive style, or a characteristic way of gathering and processing information for decision making, over time, groups also develop such consistency in information processing and decision-making behavior. Group cognitive style is proposed to reflect differences in the composition and structure of the group, as well as the cognitive style and the social interaction of individual group members, and to have an impact on both strategic decision-making processes and ultimately on organizational performance.