Concepedia

Social Identity in an Emerging Consumer Market: How You Do the Wash May Say a Lot About Who You Think You Are

Steven M. Burgess, Mari Harris

ACR North American Advances · 1999 · 23 citations · 0 references

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Social SciencesMarketingMarketing ManagementConsumption StudiesIdentity DevelopmentSelfConsumer CultureEmerging Market Consumer BehaviorIdentity FormationPersonal IdentitySocial IdentitySocializationConsumer Identity ConstructionConsumer PersonalitySocial Identity MaintenanceSocial Identity ProcessesSocial Self