The Medical Journal of Australia · 1994 · 104 citations · 5 references
The educational campaign significantly improved the prescribing of appropriate antibiotics for tonsillitis by general practitioners.
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Changing antibiotic prescribing by educational marketing
Fiona T. Landgren, Ken Harvey, Robert F.W. Moulds et al. · The Medical Journal of Australia · 1988 · 75 citations
M.X. Mashford · The Medical Journal of Australia · 1985 · 41 citations
Educational antibiotic advertising
Ken Harvey, Mary Hemming, Neil Naismith et al. · The Medical Journal of Australia · 1986 · 33 citations