Crowdsourcing: How to Benefit from (Too) Many Great Ideas

Abstract

This article focuses on how companies can cope with the enormous volume and variety of data (big data) that is acquired on crowdsourcing platforms from the worldwide community of Internet users. We identify the challenges of implementing crowdsourcing platforms and show how CIOs and other organizational leaders can build the absorptive capacity necessary to extract business value from crowdsourced data.Click here for free 2-page executive summary (pdf)