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BusinessRisk ManagementProbability TheoryRisk AnalysisRisk AssessmentDecision Under RiskRisk CharacterizationRisk MeasurementRisk ModelingRisk TheoryRisk-based Decision MakingLanguage In Risk CommunicationProbability AssessmentRiskRisk CategorizationRisk Problem Definition
14
Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations
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