Changing attitudes and emotions toward coyotes with experiential education

Abstract

An experiential education program was designed to target risk perceptions and preventative measures that make people feel comfortable in human-coyote interactions. The research was conducted in a Canadian national park where a coyote caused a human fatality in 2009. Based on previous research, we explored the effects of an experience-based coyote education program on people's (a) attitudes toward, (b) fear of, (c) likelihood of, and (d) control over coming into contact with coyotes. A pre-post-test experiment (n = 150; 96% completion rate) was conducted. The experiential education approach to wildlife safety and coexistence communication had a significant positive effect on people's attitudes, significantly decreased their sense of fear toward coyotes, significantly decreased their sense of likelihood, and increased their sense of control in human-coyote interactions.