Promoting the Tourism Industry of Calatagan Batangas, Philippines

Abstract

This study entitled aimed to promote Calatagan as a tourist destination in Batangas. Descriptive type of research was utilized in the study. Results showed that Lago de Oro is the most frequently visited over the other attractions. The common problem encountered by the Tourism Industry in Calatagan is lack of promotion. Among the social benefits brought by tourism in Calatagan they strongly agreed on promoting of peace and order situation. Among the economic benefits they strongly agree on employment opportunities. Tourism means more jobs for the people and improvement of their standard of living. All programs are implemented and the government knows how to develop more of their place.