American Journal of Health Behavior · 2003 · 59 citations · 0 references
Public HealthCommunity HealthHealth PromotionCancer PreventionDisease PreventionWomen's HealthCommunity Health PromotionCommunity InterventionCommunity OutreachCommunity-based PreventionCulturally Responsive Health EducationPopulation ScreeningBreast Cancer Screening PromotionCancer OutreachCommunity Health Program DesignCultural Needs AssessmentCulturally Responsive Health PromotionExperimental Study DesignMass Media EffectsPublic Health Cancer Prevention
OBJECTIVES: To test the effectiveness of a community intervention program to promote breast and cervical cancer screening. METHOD: Low-income Mexican American neighborhoods located in 2 Texas cities were assigned to intervention or comparison conditions. A 2-year community intervention was delivered via local mass media and reinforced by indigenous volunteers. RESULTS: There were higher Pap smear completion rates for women under 40 years of age in the intervention community. CONCLUSION: Although it is important to address the cultural needs of all Mexican American women, it is also important to understand the tangible environmental barriers faced by the older women.