Global Media and Communication · 2015 · 76 citations · 7 references
Social SciencesFilm StudiesInternational BusinessInternational EconomicsInternational Political EconomyInternational TradeCultural GlobalizationMedia GlobalizationTransnational CorporationsTransnational Political EconomyTransnational ProductionTurkish StudiesExport ContingencyGlobal Market DevelopmentGlobal Market OrientationProduction Across BordersRegional Film MarketsTransnational Film DistributionTransnational Media CorporationsTurkish Political Economy
Since the mid-2000s, an ever-increasing number of Turkish dramas have been exported to several markets and commanded high prices and ratings. To explain the transnationalization of Turkish dramas, this article explores the political economic imperatives as opposed to the commonly cited cultural proximity thesis. Based on in-depth interviews with television producers, distributors and executives, it analyses the burgeoning of the Turkish production sector, the search for additional revenue streams in foreign markets by Turkish producers, their integration into global networks of television trade, governmental support and the converging local and global dynamics that created favourable export conditions for Turkish dramas.
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