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Bittner, John R.,<i>Mass Communication: An Introduction</i>, Englewood Cliffs, New Jersey, Prentice-Hall, 1977
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1978
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CommunicationMedia StudiesJournalismHistory Of MarketingManagementBusiness CommunicationMarketing CommunicationOnline AdvertisingCommunication StrategyPolitical CommunicationJohn R.Communication EffectsCommunication StudyPopular CommunicationNew JerseyAdvertisingMarketingJournalism HistoryMass CommunicationArts
(1978). Bittner, John R., Mass Communication: An Introduction, Englewood Cliffs, New Jersey, Prentice-Hall, 1977. Journal of Advertising: Vol. 7, No. 3, pp. 50-51.