Customer Satisfactions on Islamic Banking System

Abstract

Service quality has been regarded as one of the key factor to compete in the banking industry. Therefore, in order to be competitive it is vital for the banks to fulfill customers' satisfactions. The objective of this study is to investigate the relationship between customer satisfaction and the service quality of Islamic banks in Malaysia. A survey was conducted in this study. The study revealed that there is a positive relationship between customer satisfaction and constructs of service quality such as personnel of the banks, image of the banks, services offered by the banks and the accessibility of the banks.