The effect of foreign language in judgments of risk and benefit: The role of affect.

Abstract

As a result of globalization, policymakers and citizens are increasingly communicating in foreign languages. This article investigates whether communicating in a foreign language influences lay judgments of risk and benefit regarding specific hazards such as "traveling by airplane," "climate change," and "biotechnology." Merging findings from bilingual and risk perception research, we hypothesized that stimuli described in a foreign language, as opposed to the native tongue, would prompt more positive overall affect and through that induce lower judgments of risk and higher judgments of benefit. Two studies support this foreign language hypothesis. Contrary to recent proposals that foreign language influences judgment by promoting deliberate processing, we show that it can also influence judgment through emotional processing. The present findings carry implications for international policy, such as United Nations decisions on environmental issues.