Nothing to See or Fear: Light War and the Boring Visual Rhetoric of U.S. Drone Imagery

Abstract

This essay theorizes a transformation in twenty-first-century war rhetoric in which obstructions in public sensation insulate war from opposition. In contrast to overt persuasive appeals for the mass mobilization of society characteristic of “total war,” “light war” is a mode of violence that operates more freely by placing fewer demands on public reception, participation, and approval. Through an analysis of U.S. drone imagery between 2008 and 2011, I argue that light war cultivates social acquiescence to violence through boring visual rhetoric that subverts the capacity to sense the material consequences of war. In the process of theorizing the anesthetizing force of boring rhetoric, this essay assesses the prospects of peace and outlines future directions for rhetorical scholarship in a post-9/11 landscape.