“Radio France Internationale” and “Deutsche Welle” in Francophone Africa: International Broadcasters in a Time of Change

Abstract

For decades international radio broadcasters on the African continent were considered the tools of Western imperialism, ideological weapons in the Cold War. Yet international broadcasters also provided a crucial, alternative supply of information in times of state monopoly of the media and when there was a lack of freedom of expression. Over the past 20 years, the media have become more open and numerous in the countries of French-speaking Africa and, as a result, international broadcasters have had to redefine their strategies. Based on expert interviews, this study examines the positioning of “historically established” international radio broadcasters by looking into the strategies of 2 of them, Radio France Internationale and Deutsche Welle.