Evaluation of an Electronic Horse Owner Newsletter

Abstract

The University Minnesota developed an electronic equine newsletter. An on-line survey was developed to determine the effectiveness and impacts of the newsletter. A majority of respondents stated that the newsletter improved their ability to make informed decisions, resulted in changes in management of horse health and nutrition, and led to improvements in communication with veterinarians. According to survey results, the newsletter had impact, resulted in positive behavior change in subscribers, and can be used to improve future educational programs. The authors believe this is the first survey investigating a content-based newsletter for a livestock audience.