2015 · 26 citations · 0 references
Consumer behavior research provides the foundation for quantitative analysis of existing theories and emerging patterns. This paper reviews consumer buying behavior and decision‑making processes to understand existing concepts and theories. The authors conduct a literature review, gathering secondary data from databases, journals, textbooks, and websites on models, influencing factors, types, and decision processes. The review summarizes current literature, aiding hypothesis generation and enhancing understanding of consumer behavior for marketing practice. Keywords: consumer buying behavior, decision‑making process, theory, models.
This paper discusses about the consumer buying behavior and their decision making process, during consumption. This theoretical research attempts to turn back the pages in literature, to understand the concepts and existing theories in the consumer buying behavior. The base research in consumer behavior lays foundation for quantitative research to analyze the existing theories and new emerging patterns of consumer behavior. This study aims to understand the consumer buying behavior while making their purchase decisions for personal consumption. And it reviews the base research articles related to consumer buying behavior. This includes consumer buying behavior models, factors influencing buying behavior, types of buying behavior and the consumer decision-making process. The data has been collected from the secondary sources from databases, reputed journals, textbooks, websites, etc. Hence the study provides the summary of existing literature related to consumer behavior for better understanding and helps to frame the hypothesis for future research. While some outcomes may be significant to marketing practice the overall goal of such research endeavor is to achieve better understanding of consumer behavior. Keywords: consumer buying behavior, decision making process, theory, models.