Realizing Strategic Value Through Center-Edge Digital Transformation in Consumer-Centric Industries

Abstract

When customers of consumer-centric service industries are digitally activated, they become the vibrant Edge of a new ecosystem that creates new strategic value. Using a case study from the healthcare industry, we show how IT is used to create new value for the enterprise at the Center, as well as for the entire ecosystem, when assessed through three Center-Edge models identified by strategy researchers: value chains, value shops and value networks.