The Economics of marigold flowers in Eastern Uttar Pradesh

Abstract

The present study entitled economics of marigold flower was conducted in Eastern Uttar Pradesh. The Floriculture has assumed a definite commercial status. Its potential as a viable agribusiness has also been recognized. Diverse agro-climatic conditions permit perennial production in one part of the country. This sector provides employment to millions. Floriculture was practiced only on small farms but now a few large ones have also set up. The study showed that making small size mala on small and large farms were higher than the large size mala. The return per Rupee of investment were estimated to the Rs. 1.66, Rs. 2.08 and Rs. 1.84, on small size, large size farms and overall, respectively. The percentage of total marigold produce sale indifferent marketing channels indicated that 90 percent produce sold in II marketing channel where as next 10 percent marigold flowers were sold directly to the consumer i.e. channel I. The retailer’s sold the marigold flowers were sold to the consumers in different forms such as flower basket, bouquet and in other forms as demanded by the buyers. The marketing cost and marketing margin (Price spread) differ from the channel to channel. The marketing cost and margins also depend upon the form in which the product reaches the ultimate consumers.