Indian Research Journal of Extension Education · 2012 · 22 citations · 0 references
AgricultureAgricultural EconomicsEntrepreneurshipAgricultural CommunicationAgricultural DevelopmentAgricultural MarketingAgribusiness EntrepreneurshipAgricultural ExtensionDairy ProductionEntrepreneurship DevelopmentRural EntrepreneurshipAgricultural EntrepreneurshipEconomic Activity StatusEconomic MotivationFarm Household EntrepreneurshipMass Media EffectsRural Agribusiness EntrepreneurshipSmallholder Farmers
A study was conducted in Villupuram district of Tamil Nadu to know the level of entrepreneurial behaviour of dairy cattle farmers. A sample of 100 respondents was selected for present study. Majority of the respondents possessed medium entrepreneurial behaviour followed by low and high level of entrepreneurial behaviour. Entrepreneurial behaviour was positively and significantly related with education of the respondent, land holding, material possession, economic status, social participation, training on dairy farming, economic motivation, marketing orientation, extension agency contact and mass media communication.