Role of print media in the dissemination of agricultural information among farmers

TLDR

Disseminating up‑to‑date agricultural information is essential for development, and extension agencies use print media among other means to educate farmers. The study evaluates print media’s role in transferring agricultural technology to farmers. Respondents identified print media as a source of agricultural information, ranking it third after fellow farmers and television, with pamphlets most frequently used and journals least used.

Abstract

Nothing seems more important in agricultural development than the dissemination of latest agricultural information among the farmers. For this purpose, extension organizations are using different ways and means including print media to educate the farming community. The present paper aims to assess the role of print media in agricultural technology transfer. The data show that fellow farmers, and print media were the sources of agricultural information of all the respondents. However, based on the rating of various information sources by respondents with respect to their contribution in the dissemination of agricultural information the print media got 3 rd position after fellow farmers and television The most used form of print media for agricultural information was pamphlets followed by posters, newspapers, book/booklets, magazines and journals. Pamphlets were reported for highest use while journals being the lowest.